Åbro, one of Sweden's largest breweries was looking to rebrand ‘Bryggmästarens’, a brand of beers made with better ingredients and more brewing time than Åbros standard product range. It's a beer for those who want to enjoy something better than the average beer but are not interested in niche micro brewery beer.

The brief asked to position the brand as more ‘premium’ and required a new logotype for the brand, new bottle labels for a variation of beer types, and a new 33cl bottle design. The presented concept removes all Åbro branding from the bottle. Positioning Bryggmästarens as a standalone brand of premium beer products.

The pointed label takes inspiration from the logotype's angled 'B'.

Limited edition bottles break away from the standard label design. Custom patterns and materials are used for a uniquer look.

After joining the newly established Square design team in New York 2013 I was on the journey that took Square from start-up, via an IPO, to become one of the fastest growing tech companies on the market.

At Square I worked on products such as Square Wallet, Square Point of Sale, and Square for Restaurants while collaborating across teams and timezones, impacting hundred thousands of customers worldwide.

My 5 years at Square have been lined with learnings, obstacles, and rewards. Altough on a sabbatical until the end of the year I would love to chat about future opportunities. Especially in NYC, Stockholm, or remotely.

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