OODIN is an eyewear brand with origins in Gothenburg, Sweden. In 2016 I established a graphic profile for their products and marketing, and built their online store.
The company name derives from 'Odin', a god in Norse mythology who's accompanied by his pair of ravens Huginn and Muninn. The logotype is inspired by this story, featuring a stylized pair of ravens. We used this symbol on the frames of the sunglasses, and we also created a wordmark that can be used independently from the symbol, as seen on the online store.
After joining the newly established Square design team in New York 2013 I was on the journey that took Square from start-up, via an IPO, to become one of the fastest growing tech companies on the market.
At Square I worked on products such as Square Wallet, Square Point of Sale, and Square for Restaurants while collaborating across teams and timezones, impacting hundred thousands of customers worldwide.
My 5 years at Square have been lined with learnings, obstacles, and rewards. Altough on a sabbatical until the end of the year I would love to chat about future opportunities. Especially in NYC, Stockholm, or remotely.