OODIN is an eyewear brand with origins in Gothenburg, Sweden. In 2016 I established a graphic profile for their products and marketing, and built their online store.
The company name derives from 'Odin', a god in Norse mythology who's accompanied by his pair of ravens Huginn and Muninn. The logotype is inspired by this story, featuring a stylized pair of ravens. We used this symbol on the frames of the sunglasses, and we also created a wordmark that can be used independently from the symbol, as seen on the online store.
From joining the Square's NYC design team in 2013 to leaving in 2018 I was on the journey that took Square from start-up, via an IPO, to become one of the fastest growing tech companies on the market.
At Square I implemented scalable design systems that translates across products, devices, and platforms, as well as created and improved product features for Square Point of Sale and Square for Restaurants. All done with collaboration across teams and timezones, impacting hundred thousands of customers worldwide.
To say the least, the last 5 years have been lined with learnings, obstacles, and rewards.
I am now on a sabbatical until the end of the year but I am already looking for new challanges ahead. Although based in New York City, I am open to relocate or work remotely.